Wilai Praijitkanjanakul, the founder of Bua Bhat Factory, grew up with craftwork. Her father was a weaving expert who taught for the Ministry of Industry and her family ran a handicraft shop at the Night Bazaar called Bua Bhat Panich, which took its name from her mother. Having long been involved with her family business, Wilai would notice changes in the marketplace. As tourism grew, she saw that products for sale lacked variety and quality.
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