Selected Crafts
by Northern Thai Artisans

Supported by


“Hug” is a northern Thai word meaning love, so for this reason Pooncharat “Fluk” Salee created Hug Craft because her work begins and ends with her love for everything that
A former flight attendant, founder Nopporn “Don” Kaewhunim never lost his desire to satisfy customer needs. His company, Don Designs, does this by being attentive to customer demands whether they
Doi Tung is a social enterprise operated by the Doi Tung Royal Development Project. Its goal is to be a business changing the world for the better by bridging the


Imagine yourself taking a journey to Northern Thailand, starting in Chiang Mai. You are interested in design, craft and local culture. Where would you go, where do you start? Or


The Creative Design Awards (CDA) have been organized for 10 years now and the awards is an annual highlight for the Northern design scene. The CDA 2022 accepts application in over 7-8 categories from 1 August 2022 onwards.

Bor Sang Umbrella is a legend that has been passed down to us from our grandparents. Continuing the heritage of our ancestors has been a challenge because it has not just been about taking something old and applying it to a contemporary setting, but using innovation to make our work more contemporary and fashionable and yet incorporate our traditional character in a modern way.

The popular Nimman Soi 1 & Nimmanhaemin Art & Design Promenade (NAP) is back. Nimmanhaemin Road, Soi 1 in Chiang Mai is a tiny, lively and exceptional street, which is full of art, design, and home decoration boutiques.

Launch of Lanna Essence Season 2. The Lanna Essence Workshop Season 2 focuses on supporting local entrepreneurs developing new products and business models based on Lanna Essence

Kenan and Meta have partnered to provide regular online course to Thai SMEs or entrepreneurs interested in better using Facebook and Instagram


Bringing modernity to her family’s well-established business in Ban Tawai, Chiang Mai, was Pisuttinee “Som” Sa-gnuanrak main goal. The result was that she created Wicker Thailand, a brand specializing in
Siam Royal Orchid is one of the longest-running handicraft companies in Chiang Mai. Founded 40 years ago by Rueng Nimanhaemin, who is now its president, its mission was to create
Being fascinated with dyeing using the Shibori technique while having fun creating new patterns on fabric, Ann-Kanchalee Ngamdamronk and Serg-Sergey Tishkin, her Russian partner, set up Slowstitch Studio, a textile
Wilai Praijitkanjanakul, the founder of Bua Bhat Factory, grew up with craftwork. Her father was a weaving expert who taught for the Ministry of Industry and her family ran a
Studio Naenna is a Thai fabric crafting studio which is famous for its Mudmee weaving and yarn dyed with natural colors. It was founded by Patricia Cheesman in 1985, and
A local Chiang Mai brand, JUN designs products for male customers whose urban lifestyles require a cool, casual look using clothes of simple yet unique design. JUN offers convenient practical
“Hug” is a northern Thai word meaning love, so for this reason Pooncharat “Fluk” Salee created Hug Craft because her work begins and ends with her love for everything that
Jib spent a decade on Rakker, which started out as an experimental project. “Rak” is a natural coating used in lacquer works and basketry that is mostly produced in Om
It all began for Koong when she was living in Japan and came across a Thai craft product being sold in a Japanese department store at a price that she
Located on Bamrungrad street in the traditional Wat Ket community, Thai Tribal Crafts Fair Trade immediately attracts attention with the expressive colors and intricate embroidery of the tribal crafts exhibited
A Lanna ghom or khom is a style of folk lantern traditionally used for lighting in households since olden days. Its importance in Lanna culture can be seen from evolution

About sa'lahmade

Sa’lahmade is pronounced with a deep, shortish “sa“ and a long low “lah”. Sa’lahmade is a website ( about crafts and artisans from Northern Thailand. It is not an e-commerce platform. If you have any inquiries or want to purchase a product, please contact the artisans or shops directly, but if you have a general inquiry, please contact us. We do also know some strategic shops and product makers that might be able to assist your designing and sourcing products from Northern Thailand.

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The northern region has a vibrant art and cultural scene as it was once a great kingdom of the past where ethnic tribe communities are diverse. They settled in this prosperous land and carried customs, traditions, cultures, and wisdom with them. Through this, the north is abundant with artisans, or “Sa-lah” in the northern dialect. Their artistic skills in handicrafts or “crafts” have been widely known since the old day.


“Salah” are artisans who have a specific craft skill. Their works reflect a diversity from culture, wisdom, tradition, beliefs, resources to ways of life of the northern people. They have passed on knowledge of craftsmanship and have designed various types of crafts with distinctiveness and practicality. Besides, each craft has its own indigenous context.


Partner Shops


Creative space located on Wua Lai Road, Chiangmai, the famous location of the local handicraft community that connects both old and new craftsmen and designers, also working with the community to promote, develop and tell stories of hidden local artisans to become more known. is a website collecting handicrafts from artisans in northern Thailand. To make it easier for people who like them to access and buy. We carefully select the pieces that are indeed the work of local craftsmen or artists. Proudly tell the stories of these creators to others.


Ordinary selected shop collects the products from Northern Thai designers passionate about crafts, using locally sourced materials. The shop also held some workshops, which later became a small community of craft lovers.