- Chiang Mai
“Hug” is a northern Thai word meaning love, so for this reason Pooncharat “Fluk” Salee created Hug Craft because her work begins and ends with her love for everything that
Textile weaving in the north is more than a way of making traditional and modern costumes since it is considered a traditional art form that has been passed down the generations. Great expertise and patience are required for weaving, embroidering and other techniques to make fabric with designs inspired by nature and cultural traditions that reflect local identity.